Since 1999, Aishwarya Rai Bachchan has been the elegant image ambassador for Longines, taking pride in the brand that uses the flying wing hourglass as its logo. Longines has created a special five-piece limited edition watch that pays tribute to the elegance and charm of this prestigious Indian actress. The Longines DolceVita limited edition Elegance Celebration watch (model: L5.5188.8.131.52) combines luxury with rose gold, diamonds, white mother-of-pearl and turquoise gloss.
On November 1, 1973, Aishwarya Rai was born in a traditional middle-class family in southern India.In 1994, Aishwarya Rai won the “Miss World” beauty pageant in South Africa; she then began filming and her film debut was “The Prince of Dance”.Her most famous film works include “Jeans” (1998), “Kandukondain Kandukondain”, “Devdas”, etc. In 1997, she won the National Screen Award for Best Emerging Actress. In 1999, with her outstanding performance in “Hum Dil De Chuke Sanam”, she won the best actress award at the National Film Awards in India. At the 2003 Cannes Film Festival in France, Aishwarya became India’s first international film festival judge. The world-famous Madame Tussauds London made wax figures for her, making her the first Indian woman to receive this honor.
From 1999, Aishwarya Rai explained the slogan “Elegance is an attitude” of Longines, and they had at the time Audrey Hepburn and Humphrey Bogart as brand representatives. To commend the talent and elegance of the image ambassador, Longines has created an exclusive timepiece from the DolceVita series. This watch is very symbolic because the partnership between this unparalleled Indian actress and the Swiss watch brand began exactly in the DolceVita series.
The collection is characterized by the rectangular watch case, inspired by models from the 1920s, playing a melodious hymn to Italian sweet life. The Longines DolceVita Series Elegance Celebration Limited Edition watch features a turquoise dial, decorated with a beautifully carved Indian mandala motif in white mother-of-pearl, and 12 diamond hour markers. The rose gold case is set with 68 diamonds and comes with a turquoise-toned leather strap.
This watch is limited to five pieces, each with a unique number, one of which is collected by the Longines Saint Mill Museum, while the number five is worn on the wrist of Aishwarya Rai.